plant magic is real

(and yes, you CAN keep plants alive)

We believe plants are magical - and we'll show you the science to prove it. Whether you've killed a few plants before (we all have!) or you're ready to expand your green family, we're here to build your confidence with detailed care guides and beautiful reimagined planters that give forgotten objects new life.

You've killed plants before. So have we. That's how you learn.

Plant parenthood isn't about having a "green thumb" - it's about understanding what your plants actually need. Our detailed care guides break down the science behind the magic, giving you the confidence to succeed where you've struggled before.

science-backed care guides

that actually make sense

real solutions

for common plant problems

confidence-building approach

from someone who's been there